Red Remedy - Brand Identity + Launch
Red Remedy is more than a drink - it is a return to real ingredients. Cold-pressed hibiscus-based mocktail. Zero sugar. Zero artificial. Made in Boston. Serving corporate wellness contracts across greater Boston.
- Year
- 2025-Present
- Category
- Creative + Technology
- Type
- Brand Identity + Product Development + Business Launch
- Location
- Boston, MA
Context
Red Remedy is more than a drink. It is a return to real ingredients. Every bottle is crafted from a slow-steeped hibiscus base and blended with fresh-pressed fruits, herbs, and botanicals. Zero sugar. Zero artificial ingredients. Zero alcohol. Cold-pressed in small batches. Handcrafted in Boston. Built by a single founder who handles the recipe, the brand, the supply chain, and the delivery - because that is how real things get built. The complete Red Remedy brand experience - product, story, and investor overview - lives at /red-remedy.
My Role
- Formulated the proprietary hibiscus-based mocktail recipe with antioxidant-forward ingredient profile
- Managed full production cycle: source ingredients -> brew -> bottle -> label -> package -> deliver
- Designed the complete brand identity system: logo, label, brochure, social media templates, and corporate pitch deck
- Executed B2B corporate wellness outreach and sales and secured active contracts in greater Boston
- Built supply chain from local Boston produce markets to international packaging suppliers
- Formed the LLC, managed business compliance, and established the RevAmp Gym partnership
- Built a custom financial system using Google Apps Script, Excel, and Claude AI for P&L, Schedule C, and mobile expense logging
Process
Product Development
Developed and tested the recipe, flavor profiles, and production process.
Brand Identity System
Created the visual identity, label system, sales collateral, and social templates.
Supply Chain + Production
Established supplier relationships and repeatable production-to-delivery operations.
Corporate Wellness Market Entry
Built B2B outreach and launched into the greater Boston corporate wellness market.
Gallery
Details
Outcome + Impact
Built an operating Boston mocktail brand with active corporate wellness contracts, a RevAmp Gym partnership, and a locked brand system.
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Red Remedy - A Natural Mocktail
The complete brand experience lives here.
